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Issue 1
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1
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Front matter
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1
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Advertising
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2
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Table of Contents
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3
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Miscellaneous
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3
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Preface: Art et management : convergences ou indifférences?
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5
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Article: Le management : un art ou une science?
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7
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Article: Face à une bourse en folie
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21
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25
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Article: Art et management : point de vue d'un sociologue candide
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27
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Article: De l'utilité et de l'inutilité de l'art
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37
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Article: L'imagination dans l'art et le management
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43
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Article: Artistes et managers : divergences, différences et connivences
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45
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Advertising
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48
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Article: De la sensibilité sociale à la responsabilité artistique
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49
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Article: Art et management : peut-on rêver?
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53
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Miscellaneous
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_
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Advertising
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_
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Issue 2: Un regard critique sur les autoroutes de l'information
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_
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Front matter
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_
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Advertising
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_
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Table of Contents
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_
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Miscellaneous
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_
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Preface: Editorial
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61
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Advertising
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_
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Article: Cahier des charges pour une société sans papier
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63
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Advertising
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76
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Article: Téchnè-Athéna ou l'émergence d'internet
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77
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Article: L'information, sa transmission et la ville
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83
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Advertising
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96
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Article: L’écran dans la ville
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97
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Advertising
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104
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Article: L'appropriation des nouvelles technologies
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105
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Article: Internet et l'entreprise : quel défis pour le marketing?
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113
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_
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Miscellaneous
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_
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Issue 3: Socio-économie du sport
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_
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Front matter
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_
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Advertising
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_
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Table of Contents
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127
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Miscellaneous
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127
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Preface: Editorial
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129
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Article: Le financement du sport : problématique et comparaison à l'échelle européenne
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131
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Article: Quelle sécurité sociale pour le sportif d'élite suisse?
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143
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Article: La motivation des bénévoles œuvrant dans le cadre d'associations sportives
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153
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Article: Dimensions publiques et privées de l'organisation des Jeux olympiques
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163
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Article: Impact économique du CIO et du Musée olympique sur la région lausannoise
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177
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Advertising
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184
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Article: Sponsoring : un outil de marketing efficace?
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185
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Article: Marketing d'une grande marque et sponsoring sportif : Nescafé à la conquête des jeunes
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191
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Advertising
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194
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Article: Perrier-Vittel et le sport : une tradition dynamique
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195
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202
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Issue 4: Compétitivité et cohésion sociale
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_
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Front matter
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_
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Advertising
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_
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Table of Contents
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203
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Miscellaneous
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203
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Preface: Editorial
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205
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Miscellaneous
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206
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Article: De l'avenir du travail
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207
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Article: La cohésion sociale comme facteur de la compétitivité des entreprises
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221
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Article: Vers une nouvelle cohésion sociale?
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229
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Advertising
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234
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Article: La lutte contre le chômage : perceptions et priorités
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235
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240
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Article: Cohésion sociale et compétitivité : couple terrible
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241
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Article: Compétitivité et cohésion sociale : les deux clés du succès économique
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247
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Article: Compétitivité cohésion sociale : vers une cohabitation difficile
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255
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260
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Article: Un autre regard sur le chômage
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261
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270
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Book review: Bibliographie critique
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271
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278
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Index: Table des matières : 1996
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279
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Advertising
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281
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